Ruksak pun kulture

Visual identity

Client: Ministry of Culture Republic of Croatia

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As a design studio, we’re always happy to work on projects that give back to our community. Ruksak pun Kulture, literally “the backpack full of culture,” is an outreach program by the Croatian Ministry of Health designed to encourage young students to pursue creative activities. The Ministry tasked Studio Sudar with designing a visual identity to complement the program’s launch.

Our designed solution was simple. We created a backpack of vibrant colors with heavy block outlines. This allowed us to create the nifty animation you see here, It also resulted in a versatile logo able to use any color scheme the client desires. While design is our speciality, Studio Sudar dabbles in print from time to time. We recommended the Ministry use eco-friendly recycled paper for the project’s notebooks and brochures. They loved the idea as it gave the program another positive aspect to teach - care for the environment.

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