Visual identity

Client: Fragaria


Planta is a company that specializes in the growth and sale of various seedlings and planting material. With dozens of employees, several of whom are accredited agronomists, Planta is Croatia’s leading consultant when it comes to all things agriculture.

They are the primary supplier of fresh fruits and vegetables for a number of high-profile clients, and their commitment to health and quality is truly reflected in their products. With their work more fruitful than ever, Planta commissioned us to design a new visual identity.

Tired of the typical san serif typeface, we decided to go the opposite direction for the wordmark. We chose this particular type for its curved ascenders, which seemingly reflect the natural forms and shapes of plants. 

To top off the logo, we replaced the T’s rightmost terminal with an icon of a leaf. Given Planta’s field of expertise, it was only natural that we choose a primarily green color scheme. After all, sometimes the most obvious solution is the best.

We are always happy to design for such clients that not only provide a valuable service, but do so in a healthy, productive, and sustainable manner. We are a big fan of Planta’s work, and look forward to working with them again.


Selected Works

GalerijaVisual identity

MPRVisual identity

KapVisual identity / Packaging

Delicious ZagrebVisual identity / Web design

Sphere NeutralVisual identity

PlantaVisual identity

Hauska & PartnerVisual identity

BiobrdoVisual identity / Packaging

Royal HillVisual identity / Packaging

Bread and DeliVisual identity

BrainstormVisual identity

KeliroVisual identity / Packaging / Web design

BrlogVisual identity / Packaging

RadinVisual identity

JGL Integrated Annual ReportEditorial design / Illustration

IgomatVisual identity / Packaging

Poke PokeVisual identity

XoinkVisual identity

The Rebel GinPackaging

O'HaraVisual identity

Meat the kingVisual identity / Packaging

Ožujsko Pub MaksiVisual identity

Hvar22 GinVisual identity / Packaging

TeeshenaVisual identity / Packaging

MedenkoVisual identity / Packaging

Dida DujePackaging / Illustration

Ruksak pun kultureVisual identity

MedveščakVisual identity

RešetkaVisual identity

JGL ReportsEditorial design / Illustration

Ministry of HealthVisual identity

Kralj kobasaVisual identity / Packaging

KalypsoVisual identity


QVisual identity

EnikonVisual identity

IndigoVisual identity

Logo collectionLogo collection

Boškinac wineWine label

BorbaVisual identity

AlgebraVisual identity

Jazz & WineVisual identity

JGL signalizationSignalization

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

+385 98 983 6579