Planta

Visual identity

Client: Fragaria

Planta is a company that specializes in the growth and sale of various seedlings and planting material. With dozens of employees, several of whom are accredited agronomists, Planta is Croatia’s leading consultant when it comes to all things agriculture.

They are the primary supplier of fresh fruits and vegetables for a number of high-profile clients, and their commitment to health and quality is truly reflected in their products. With their work more fruitful than ever, Planta commissioned us to design a new visual identity.

Tired of the typical san serif typeface, we decided to go the opposite direction for the wordmark. We chose this particular type for its curved ascenders, which seemingly reflect the natural forms and shapes of plants.

To top off the logo, we replaced the T’s rightmost terminal with an icon of a leaf. Given Planta’s field of expertise, it was only natural that we choose a primarily green color scheme. After all, sometimes the most obvious solution is the best.

We are always happy to design for such clients that not only provide a valuable service, but do so in a healthy, productive, and sustainable manner. We are a big fan of Planta’s work, and look forward to working with them again.