O'Hara - studiosudar

O'Hara

Visual identity

Client: Vanilija

O'Hara is a fast-growing chain of gourmet pizzerias based in Croatia. They offer delectable Neapolitan pizzas handcrafted with local ingredients in traditional brick ovens. They approached us with a request for a new visual identity, which we were happy to oblige. After all, pizza is always a priority.

Our visual identity solution began with a straightforward but effective typeface. We turned the O into the impression of a pizza tossed into the air, indicated by the pizza stone resting below it. We applied the same contemporary principle to the rest of the typeface. We decided on minimal use of color, opting for a crisp, fresh black.

O'Hara sells its own in-house wines and commissioned us to design the labels. We wanted to maintain a consistent visual identity, but also mix things up a bit. To complement the contemporary flat design, we introduced a series of hand-drawn illustrations. Each circle represents a pizza and accommodates O'Hara's selection of high-quality wine.

O'Hara is one of our favourite local establishments and we're always glad to give them a hand. Our redesign emphasised the vigor they've brought to Croatia's culinary scene. It's safe to say they were happy with the final result, as noted by the plethora of pizza they brought us after the fact.