Visual identity

Client: Millenium promocija d.o.o.


Millenium promocija, or MPR, is one of Croatia’s leading marketing agencies. Since 1999, MPR has developed marketing strategies that have transformed entire brands overnight. Beloved for their quick solutions and clear communication, MPR has also won numerous awards for their work.

Feeling the need for a refreshing and new visual structure to their brand, MPR commissioned us to craft a new visual identity. We started with the logo, which is made of bold, simple rectangular shapes, representing the company’s name. Its massive structure and use of negative space creates a feeling of reliability, one of MPR’s core competencies. 


We went with modern, minimalistic, geometric-shaped typography, as less is more when it comes to visual communication. We used a suitable palette of colors comprising two base hues (black and white) and a vibrant accent of turquoise and rich blue.

We were quite happy with the final design, as it not only conformed to MPR’s high standards, but represents their full potential in the digital world, diversifying its functions in each of its branches.



Selected Works

GalerijaVisual identity

MPRVisual identity

KapVisual identity / Packaging

Delicious ZagrebVisual identity / Web design

Sphere NeutralVisual identity

PlantaVisual identity

Hauska & PartnerVisual identity

BiobrdoVisual identity / Packaging

Royal HillVisual identity / Packaging

Bread and DeliVisual identity

BrainstormVisual identity

KeliroVisual identity / Packaging / Web design

BrlogVisual identity / Packaging

RadinVisual identity

JGL Integrated Annual ReportEditorial design / Illustration

IgomatVisual identity / Packaging

Poke PokeVisual identity

XoinkVisual identity

The Rebel GinPackaging

O'HaraVisual identity

Meat the kingVisual identity / Packaging

Ožujsko Pub MaksiVisual identity

Hvar22 GinVisual identity / Packaging

TeeshenaVisual identity / Packaging

MedenkoVisual identity / Packaging

Dida DujePackaging / Illustration

Ruksak pun kultureVisual identity

MedveščakVisual identity

RešetkaVisual identity

JGL ReportsEditorial design / Illustration

Ministry of HealthVisual identity

Kralj kobasaVisual identity / Packaging

KalypsoVisual identity


QVisual identity

EnikonVisual identity

IndigoVisual identity

Logo collectionLogo collection

Boškinac wineWine label

BorbaVisual identity

AlgebraVisual identity

Jazz & WineVisual identity

JGL signalizationSignalization

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

+385 98 983 6579