MPR

Visual identity

Client: Millenium promocija d.o.o.

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Millenium promocija, or MPR, is one of Croatia’s leading marketing agencies. Since 1999, MPR has developed marketing strategies that have transformed entire brands overnight. Beloved for their quick solutions and clear communication, MPR has also won numerous awards for their work.

Feeling the need for a refreshing and new visual structure to their brand, MPR commissioned us to craft a new visual identity. We started with the logo, which is made of bold, simple rectangular shapes, representing the company’s name. Its massive structure and use of negative space creates a feeling of reliability, one of MPR’s core competencies. 

 

We went with modern, minimalistic, geometric-shaped typography, as less is more when it comes to visual communication. We used a suitable palette of colors comprising two base hues (black and white) and a vibrant accent of turquoise and rich blue.

We were quite happy with the final design, as it not only conformed to MPR’s high standards, but represents their full potential in the digital world, diversifying its functions in each of its branches.

 

MPR_Stat
MPR_koverta_Mockup__2
MPR_A4-Folder-Mockup__2
WEB-MPR-mockup
Presentation_MPR
MPR-layout-3
MPR-layout-5
MPR-layout-4
ured_MPR
MPR-tote-1

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Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Contact
+385 98 983 6579

office@studiosudar.com

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