Preventive programmes

Visual identity

Client: Ministry of Health

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The Ministry of Health invited us to help them with a new visual identity. At first, we were a bit scared of this project since the visual rules and regulations of state administration bodies had to be respected.
The primary point in the creation of a visual identity already existed in "For health. Together." From there we created a logo with human silhouettes which manifest into the shape of a heart.

We have also designed a series of logos for special preventative programmes. The idea was to create unique symbols showing different expressions of human organs for a different programme. In the development, we were assisted by Maro Pitarević (Hotdog agency) and Vlatko Pejić (Cirkus agency). The final slogan "For health. Today." that was inspired by Ministry of Health’s existing one, also makes reference to the importance of preventive tests, which need to be made today.
 

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Selected Works

XoinkVisual identity

The Rebel GinPackaging

O'HaraVisual identity

Meat the kingVisual identity / Packaging

Ožujsko Pub MaksiVisual identity

TeeshenaVisual identity / Packaging

Hvar22 GinVisual identity / Packaging

MedenkoVisual identity / Packaging

Dida DujePackaging / Illustration

Ruksak pun kultureVisual identity

MedveščakVisual identity

RešetkaVisual identity

JGL ReportsEditorial design / Illustration

EnikonVisual identity

Ministry of HealthVisual identity

Kralj kobasaVisual identity / Packaging

KalypsoVisual identity

BoškinacPackaging

QVisual identity

IndigoVisual identity

Logo collectionLogo collection

Boškinac wineWine label

BorbaVisual identity

AlgebraVisual identity

Jazz & WineVisual identity

JGL signalizationSignalization