Swimming club Medveščak

Visual identity

Client: PKM

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It’s always nice to help out the community, which is why we often choose smaller, local projects. Swimming Club Medveščak has served Zagreb for over 70 years and remains a favorite place for locals. They approached us looking for a new logo, one that communicates their name. For the unaware, Medved means "bear" in Croatian.

To reflect their identity as a sports club, Medveščak wanted a logo inspired by NBA teams. We designed a bear, one that is ferocious, wild, and ready to win. Medveščak told us "the angrier the bear, the more competitive it is." We can't argue with that. We coupled the angry bear with a complementary color scheme of indigo and gold. To complete the design we used a rugged block typeface. 

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