Meat the King

Visual identity / Packaging

Client: VI LA


Local family-owned businesses are a favorite of ours, none more so than Meat the King. They specialize in the production and processing of fine Croatian meat products. They work with local farms, livestock specialists, and nutrition experts to deliver healthy choice cuts. Meat the King commissioned us to design a new visual identity, which we were happy to do.

We focused our attention on branding and packaging concepts, both specialties of ours. Because of the diverse nature of the product, we wanted to craft an identity able to conform to any medium. We decided on a playful composition, versatile and welcoming. And we gave special attention to eye-pleasing and practical packaging. 

We began with the iconography, using defined curves to convey a smooth and stylish logo. Our style adheres to contemporary flat design and works well in this instance. The crown acts as the centerpiece for the label, with the other aspects oriented around it. You know, like a king. 

We employed a straightforward typographic hierarchy, emphasizing the product name. To reflect Meat the King's themes of royalty and freshness, we combined script typefaces with contemporary sans serif. In the end, Meat the King was quite happy with our redesign. Our emphasis on flexibility proved to be the right choice. The variety of packaging templates called for uniformity, which we delivered. 


Selected Works

GalerijaVisual identity

MPRVisual identity

KapVisual identity / Packaging

Delicious ZagrebVisual identity / Web design

Sphere NeutralVisual identity

PlantaVisual identity

Hauska & PartnerVisual identity

BiobrdoVisual identity / Packaging

Royal HillVisual identity / Packaging

Bread and DeliVisual identity

BrainstormVisual identity

KeliroVisual identity / Packaging / Web design

BrlogVisual identity / Packaging

RadinVisual identity

JGL Integrated Annual ReportEditorial design / Illustration

IgomatVisual identity / Packaging

Poke PokeVisual identity

XoinkVisual identity

The Rebel GinPackaging

O'HaraVisual identity

Meat the kingVisual identity / Packaging

Ožujsko Pub MaksiVisual identity

Hvar22 GinVisual identity / Packaging

TeeshenaVisual identity / Packaging

MedenkoVisual identity / Packaging

Dida DujePackaging / Illustration

Ruksak pun kultureVisual identity

MedveščakVisual identity

RešetkaVisual identity

JGL ReportsEditorial design / Illustration

Ministry of HealthVisual identity

Kralj kobasaVisual identity / Packaging

KalypsoVisual identity


QVisual identity

EnikonVisual identity

IndigoVisual identity

Logo collectionLogo collection

Boškinac wineWine label

BorbaVisual identity

AlgebraVisual identity

Jazz & WineVisual identity

JGL signalizationSignalization

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

+385 98 983 6579