Indigo
Visual identity
Client: INDIGO store
_
Indigo is a boutique clothing store dedicated to simplicity in luxury. They front a myriad of luxury apparel labels, as well as in-house designs. Indigo tasked us with creating a new visual identity for their shop, which we were happy to do. We try to support local businesses where we can, and Indigo is a Zagreb icon.
We wanted to communicate themes of unity within our design. Indigo's niche is their combination of designer brands with their own creations. For this reason, we chose a wordmark of interconnecting letters. The typeface is a standard sans serif. We paid special attention to the kerning, ensuring the lines connecting each letter are uniform. This helps further convey unity in the logo.
The color scheme was an obvious choice - a soft indigo. This provided a nice contrast to our logo, as well as remaining relevant to the brand name.
Indigo was gracious for our final design. It allowed them to further stand out in one of Zagreb's busiest shopping districts, a much needed advantage in an evermore modern city.
Selected Works
Hauska & PartnerVisual identity
BiobrdoVisual identity / Packaging
Royal HillVisual identity / Packaging
Bread and DeliVisual identity
BrainstormVisual identity
KeliroVisual identity / Packaging / Web design
BrlogVisual identity / Packaging
RadinVisual identity
APT / Acrobat Portfolio TastingVisual identity
JGL Integrated Annual ReportEditorial design / Illustration
IgomatVisual identity / Packaging
Poke PokeVisual identity
XoinkVisual identity
The Rebel GinPackaging
O'HaraVisual identity
Meat the kingVisual identity / Packaging
Ožujsko Pub MaksiVisual identity
Hvar22 GinVisual identity / Packaging
TeeshenaVisual identity / Packaging
MedenkoVisual identity / Packaging
Dida DujePackaging / Illustration
Ruksak pun kultureVisual identity
MedveščakVisual identity
RešetkaVisual identity
JGL ReportsEditorial design / Illustration
Ministry of HealthVisual identity
Kralj kobasaVisual identity / Packaging
KalypsoVisual identity
BoškinacPackaging
QVisual identity
EnikonVisual identity
IndigoVisual identity
Logo collectionLogo collection
Boškinac wineWine label
BorbaVisual identity
AlgebraVisual identity
Jazz & WineVisual identity
JGL signalizationSignalization
Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194
Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194
Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194
Contact
+385 98 983 6579
office@studiosudar.com
© STUDIO SUDAR 2022.