Indigo

Visual identity

Client: INDIGO store

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Indigo is a boutique clothing store dedicated to simplicity in luxury. They front a myriad of luxury apparel labels, as well as in-house designs. Indigo tasked us with creating a new visual identity for their shop, which we were happy to do. We try to support local businesses where we can, and Indigo is a Zagreb icon. 

We wanted to communicate themes of unity within our design. Indigo's niche is their combination of designer brands with their own creations. For this reason, we chose a wordmark of interconnecting letters. The typeface is a standard sans serif. We paid special attention to the kerning, ensuring the lines connecting each letter are uniform. This helps further convey unity in the logo. 

The color scheme was an obvious choice - a soft indigo. This provided a nice contrast to our logo, as well as remaining relevant to the brand name. 

Indigo was gracious for our final design. It allowed them to further stand out in one of Zagreb's busiest shopping districts, a much needed advantage in an evermore modern city.

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