Visual identity / Packaging
Photography by: Domagoj Kunić and Marko
Igomat is a one-of-a-kind destination home to fine Croatian delicacies. They offer high-quality meats and other accoutrement at eight locations across Croatia. Always cruelty free, and always sourced from local suppliers. Igomat is a business we are happy to support, and even happier to design for.
Igomat approached us to create their new visual identity. Wanting to reinforce their authenticity, we looked to historical labels for inspiration. Bold serifs, rough edges - things of that sort. The logo is a simple serif font imposed upon a scroll. Legible and efficient, it serves its purpose dutifully. Igomat’s variety of products called for uniformity in its packaging, though with some variety. We used a hierarchy of serif and script to emphasize the homegrown nature of the product. We chose a minimal color palette which can vary depending on which line the product belongs to.
For the majority of Igomat’s selection, we used soft shades of brown, black, beige and red. In the end, this worked well to complement the design’s rustic look. For their higher end series, we opted for a gold foil label to reflect its exclusivity. We applied rough shadings on various packaging labels to reflect unperfect printing techniques.
As a Croatian design studio, we enjoy supporting local businesses like Igomat. It’s businesses like them that keep tradition alive in this ever-changing world. If one finds themselves in Croatia, they’d be remiss to not visit one their locations and try some authentic, delicious Croatian delicacies.
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