Visual identity / Packaging

Client: Igomat

Photography by: Domagoj Kunić and Marko



Igomat is a one-of-a-kind destination home to fine Croatian delicacies. They offer high-quality meats and other accoutrement at eight locations across Croatia. Always cruelty free, and always sourced from local suppliers. Igomat is a business we are happy to support, and even happier to design for.

Igomat approached us to create their new visual identity. Wanting to reinforce their authenticity, we looked to historical labels for inspiration. Bold serifs, rough edges - things of that sort. The logo is a simple serif font imposed upon a scroll. Legible and efficient, it serves its purpose dutifully. Igomat’s variety of products called for uniformity in its packaging, though with some variety. We used a hierarchy of serif and script to emphasize the homegrown nature of the product. We chose a minimal color palette which can vary depending on which line the product belongs to. 

For the majority of Igomat’s selection, we used soft shades of brown, black, beige and red. In the end, this worked well to complement the design’s rustic look. For their higher end series, we opted for a gold foil label to reflect its exclusivity. We applied rough shadings on various packaging labels to reflect unperfect printing techniques.

As a Croatian design studio, we enjoy supporting local businesses like Igomat. It’s businesses like them that keep tradition alive in this ever-changing world. If one finds themselves in Croatia, they’d be remiss to not visit one their locations and try some authentic, delicious Croatian delicacies.


Selected Works

MPRVisual identity

KapVisual identity / Packaging

Delicious ZagrebVisual identity / Web design

Sphere NeutralVisual identity

PlantaVisual identity

Hauska & PartnerVisual identity

BiobrdoVisual identity / Packaging

Royal HillVisual identity / Packaging

Bread and DeliVisual identity

BrainstormVisual identity

KeliroVisual identity / Packaging / Web design

BrlogVisual identity / Packaging

RadinVisual identity

JGL Integrated Annual ReportEditorial design / Illustration

IgomatVisual identity / Packaging

Poke PokeVisual identity

XoinkVisual identity

The Rebel GinPackaging

O'HaraVisual identity

Meat the kingVisual identity / Packaging

Ožujsko Pub MaksiVisual identity

Hvar22 GinVisual identity / Packaging

TeeshenaVisual identity / Packaging

MedenkoVisual identity / Packaging

Dida DujePackaging / Illustration

Ruksak pun kultureVisual identity

MedveščakVisual identity

RešetkaVisual identity

JGL ReportsEditorial design / Illustration

Ministry of HealthVisual identity

Kralj kobasaVisual identity / Packaging

KalypsoVisual identity


QVisual identity

EnikonVisual identity

IndigoVisual identity

Logo collectionLogo collection

Boškinac wineWine label

BorbaVisual identity

AlgebraVisual identity

Jazz & WineVisual identity

JGL signalizationSignalization

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

+385 98 983 6579