Dida Duje - studiosudar

Dida Duje

Packaging / Illustration

Client: Self-initiated

Dida Duje is a brand of olive oil made from hand-pressed olives on the island of Ugljan. This was a very special project for us, as we designed the labels as a wedding gift for our founder's bride. Dida Duje is her grandfather, a renowned olive oil maker. We wanted to do a favor for both of them, thus the labels were born.

We opted for an illustration based on a photo of Dida himself. For the typography, we used a standard block format, simple but effective. The label also includes a message from Dida himself. We used a script typeface inspired by his very own handwriting, further emphasizing the personal feel of the label. The message reads,

"When I think about my olives - immersed in sunshine all year round and the cold north wind that fills the air with sea salt and those drops of rain that touch their skin that is so few and far between - I think of a freedom beyond comparison. That freedom is embodied in every single drop of this oil. Taste it, indulge in it, and listen because it has a story to tell."

There's no better feeling than designing something straight from the heart. We were so happy with these labels, as was the bride and Mr. Duje.