Brainstorm
Visual identity
Client: Brainstorm
_
Brainstorm is a software company specializing in the use of artificial intelligence for businesses. They create in-house AI solutions that allow companies to maximize growth, eliminate human error and streamline management in a stable and flexible manner.
One of their main creations is Aimy, an AI-based app centered on the hospitality industry. Essentially, Aimy acts as a smart hotel system. It recognizes the interests and wishes of each guest, which in turn gives staff instructions on how to accommodate guests to their full enjoyment.
In collaboration with NIVAS, Studio Sudar designed the visual identity for both Brainstorm and Aimy. Beginning with the former, we created a logo inspired by the flow of artificial neural networks.
These networks mirror human brain activity, allowing computers to solve complex problems in the fields of AI, machine learning and deep learning. In essence, it’s a human and computer working as one, and we wanted the logo to reflect that.
We chose Gelion and Gellix for identity’s main typefaces. Their definitive, geometric style matches the look and feel of the logotype astutely. We applied these same principles when designing Aimy’s identity, making use of a similar geometric approach. Both identities use soft yet striking color palettes that reflect ideas of innovation and intelligence. We look forward to working with Brainstorm again in the near future.
Their dedication to the pursuit of artificial intelligence is something extraordinary, and we can’t wait to see what they have in store.
Selected Works
MPRVisual identity
KapVisual identity / Packaging
Delicious ZagrebVisual identity / Web design
Sphere NeutralVisual identity
PlantaVisual identity
Hauska & PartnerVisual identity
BiobrdoVisual identity / Packaging
Royal HillVisual identity / Packaging
Bread and DeliVisual identity
BrainstormVisual identity
KeliroVisual identity / Packaging / Web design
BrlogVisual identity / Packaging
RadinVisual identity
APT / Acrobat Portfolio TastingVisual identity
JGL Integrated Annual ReportEditorial design / Illustration
IgomatVisual identity / Packaging
Poke PokeVisual identity
XoinkVisual identity
The Rebel GinPackaging
O'HaraVisual identity
Meat the kingVisual identity / Packaging
Ožujsko Pub MaksiVisual identity
Hvar22 GinVisual identity / Packaging
TeeshenaVisual identity / Packaging
MedenkoVisual identity / Packaging
Dida DujePackaging / Illustration
Ruksak pun kultureVisual identity
MedveščakVisual identity
RešetkaVisual identity
JGL ReportsEditorial design / Illustration
Ministry of HealthVisual identity
Kralj kobasaVisual identity / Packaging
KalypsoVisual identity
BoškinacPackaging
QVisual identity
EnikonVisual identity
IndigoVisual identity
Logo collectionLogo collection
Boškinac wineWine label
BorbaVisual identity
AlgebraVisual identity
Jazz & WineVisual identity
JGL signalizationSignalization
Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194
Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194
Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194
Contact
+385 98 983 6579
office@studiosudar.com
© STUDIO SUDAR 2022.