Client: Boris Banović
Borba is a luxury fashion brand specializing in sunglasses and eyewear. Founded by Boris Banovic, each handcrafted piece brings an aura of style, flair, and polish. These sunglasses are very modern and very desirable, which is why we were delighted to design their new visual identity.
We opted for a simple but strong design to convey the brand's rebellious image. Borba is not only a clever portmanteau of the founder's name, but also translates to "fight" in Croatian. We wanted our design to reflect that.
We took a Metropolitan typeface and trimmed it down, with a heavy emphasis on monospace. The resulting wordmark made excellent use of the negative - simple, but effective.
Borba was happy with the final design, which communicated their nonconformist image. We continue to work with them, delivering crisp, clean, and cool designs each time.
JGL Integrated Annual ReportEditorial design / Illustration
IgomatVisual identity / Packaging
Poke PokeVisual identity
The Rebel GinPackaging
Meat the kingVisual identity / Packaging
Ožujsko Pub MaksiVisual identity
Hvar22 GinVisual identity / Packaging
TeeshenaVisual identity / Packaging
MedenkoVisual identity / Packaging
Dida DujePackaging / Illustration
Ruksak pun kultureVisual identity
JGL ReportsEditorial design / Illustration
Ministry of HealthVisual identity
Kralj kobasaVisual identity / Packaging
Logo collectionLogo collection
Boškinac wineWine label
Jazz & WineVisual identity