APT / Acrobat Portfolio Tasting

APT Acrobat Portfolio Tasting

Visual identity

Client: Vina Acrobat

On the 15th of February, 2020, some of the world’s most accomplished distillers, vintners and sommeliers gathered in Zagreb for the wine and spirt event of the century - the Acrobat Portfolio Tasting. Representatives from over 50 vineyards and distilleries attended, as well as a number of aficionados. Notable guests included Gaja, Olivier Leflaive, Domaine Clarence Dillon, Champange Billecart Salmon, Roberto Voerzio and many others. The private event was hosted by Zagreb’s premier wine distributor, Acrobat D&M, at the Hilton Garden Inn.

A longtime client, Acrobat approached us to design the festival’s visual identity. As always, we began with the logotype. While the obvious choice would have been to use Acrobat’s own branding, we opted to create something from scratch to mark the uniqueness of the occasion.

We chose Danmark by A2 Type for the logo, as its cut serif characters helped the APT abbreviation standout on larger print.

We designed many printables for the event - brochures, posters, notebooks, beach flags, flyers, coupons, lanyards. Given the massive amount of material, we adopted a standard black-and-white color scheme both to streamline cost and maintain consistency.

The Acrobat Portfolio Tasting was a massive success, and certainly one of the most fun projects we’ve worked on. Given the plethora of wines, spirts and friendly faces, it was hard not to indulge just a little bit.