Visual identity

Client: FABULAR agency


Algebra is the largest private institution for higher education in Croatia. They offer a comprehensive selection of courses ranging across the multimedia spectrum. Algebra was in need of a new visual identity, one to highlight their innovation and success. They approached us and our friends over at Fabular, asking if we were up to the task. Using a brand strategy developed at Fabular, we designed a visual identity from the ground up. 

This proved to be one of our most ambitious visual solutions to date. Algebra needed a complete overhaul, everything from their logotype to cafeteria coffee cups. We wanted to communicate themes of learning, progress, and growth, looking to Algebra's motto for inspiration - "Excel at what you love doing. Light the spark." 

We began with the logotype, which consists of a stylized A over a flat sans serif typography. The idea was to depict an open book, representing Algebra's commitment to learning.

We used contemporary typography to convey modernity and innovation, Algebra's core tenets. The color scheme needed to reflect these themes as well. We decided on warm colors in an analogous gradient, something comfortable and eye-catching. 

 For Algebra's iconography, we chose a visual solution with a degree of practicality. We opted for a series of forty line icons focusing on ease of recognition. This was a necessity considering Algebra's sprawling campus and diversity of its students. The new iconography proved to be versatile and utilitarian. 

 We were grateful that Algebra chose us for their visual identity redesign. They continue to provide comprehensive educational solutions to Croatia's youth. The next generation of visual communicators is in their hands, and we were happy to be a part of their experience.


Selected Works

GalerijaVisual identity

MPRVisual identity

KapVisual identity / Packaging

Delicious ZagrebVisual identity / Web design

Sphere NeutralVisual identity

PlantaVisual identity

Hauska & PartnerVisual identity

BiobrdoVisual identity / Packaging

Royal HillVisual identity / Packaging

Bread and DeliVisual identity

BrainstormVisual identity

KeliroVisual identity / Packaging / Web design

BrlogVisual identity / Packaging

RadinVisual identity

JGL Integrated Annual ReportEditorial design / Illustration

IgomatVisual identity / Packaging

Poke PokeVisual identity

XoinkVisual identity

The Rebel GinPackaging

O'HaraVisual identity

Meat the kingVisual identity / Packaging

Ožujsko Pub MaksiVisual identity

Hvar22 GinVisual identity / Packaging

TeeshenaVisual identity / Packaging

MedenkoVisual identity / Packaging

Dida DujePackaging / Illustration

Ruksak pun kultureVisual identity

MedveščakVisual identity

RešetkaVisual identity

JGL ReportsEditorial design / Illustration

Ministry of HealthVisual identity

Kralj kobasaVisual identity / Packaging

KalypsoVisual identity


QVisual identity

EnikonVisual identity

IndigoVisual identity

Logo collectionLogo collection

Boškinac wineWine label

BorbaVisual identity

AlgebraVisual identity

Jazz & WineVisual identity

JGL signalizationSignalization

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

Studio Sudar d.o.o.,
Draškovićeva 80, 10000 Zagreb, HR
OIB: HR60948186194

+385 98 983 6579