Client: FABULAR agency
Algebra is the largest private institution for higher education in Croatia. They offer a comprehensive selection of courses ranging across the multimedia spectrum. Algebra was in need of a new visual identity, one to highlight their innovation and success. They approached us and our friends over at Fabular, asking if we were up to the task. Using a brand strategy developed at Fabular, we designed a visual identity from the ground up.
This proved to be one of our most ambitious visual solutions to date. Algebra needed a complete overhaul, everything from their logotype to cafeteria coffee cups. We wanted to communicate themes of learning, progress, and growth, looking to Algebra's motto for inspiration - "Excel at what you love doing. Light the spark."
We began with the logotype, which consists of a stylized A over a flat sans serif typography. The idea was to depict an open book, representing Algebra's commitment to learning.
We used contemporary typography to convey modernity and innovation, Algebra's core tenets. The color scheme needed to reflect these themes as well. We decided on warm colors in an analogous gradient, something comfortable and eye-catching.
For Algebra's iconography, we chose a visual solution with a degree of practicality. We opted for a series of forty line icons focusing on ease of recognition. This was a necessity considering Algebra's sprawling campus and diversity of its students. The new iconography proved to be versatile and utilitarian.
We were grateful that Algebra chose us for their visual identity redesign. They continue to provide comprehensive educational solutions to Croatia's youth. The next generation of visual communicators is in their hands, and we were happy to be a part of their experience.
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