Preventive programmes

Visual identity

Client: Ministry of Health

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The Ministry of Health invited us to help them with a new visual identity. At first, we were a bit scared of this project since the visual rules and regulations of state administration bodies had to be respected.
The primary point in the creation of a visual identity already existed in "For health. Together." From there we created a logo with human silhouettes which manifest into the shape of a heart.

We have also designed a series of logos for special preventative programmes. The idea was to create unique symbols showing different expressions of human organs for a different programme. In the development, we were assisted by Maro Pitarević (Hotdog agency) and Vlatko Pejić (Cirkus agency). The final slogan "For health. Today." that was inspired by Ministry of Health’s existing one, also makes reference to the importance of preventive tests, which need to be made today.
 

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Selected Works

The Rebel GinPackaging

O'HaraVisual identity

Meat the kingVisual identity / Packaging

TeeshenaVisual identity / Packaging

Dida DujePackaging / Illustration

Ruksak pun kultureVisual identity

MedenkoVisual identity / Packaging

MedveščakVisual identity

Ministry of HealthVisual identity

JGL ReportsEditorial design / Illustration

EnikonVisual identity

Kralj kobasaVisual identity / Packaging

KalypsoVisual identity

ReshetkaVisual identity

BoškinacPackaging

QVisual identity

IndigoVisual identity

Logo collectionLogo collection

CottonarmyVisual identity / Web

BorbaVisual identity

AlgebraVisual identity

Jazz & WineVisual identity

JGL signalizationSignalization