Swimming club Medveščak

Visual identity

Client: PKM

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Swimming Club Medveščak is a part of the great sporting family “Medveščak”. In 2014 the club celebrated its 60th anniversary of existence. They approached us to oversee its rebranding and new icon design (in Croatian Medved means bear). 

The Client wanted an NBA look-a-like logo, so we made an ‘angry bear’. Firstly the logo wasn’t angry enough so we had to rework it because of the client’s opinion “the angrier the bear is, the more competitive it is”. This logo was one of those published in the Logo Lounge9 book that presented the best logo designs for the year 2014.

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