Borba

Visual identity

Client: Boris Banović

_

Borba is a luxury fashion brand specializing in sunglasses and eyewear. Founded by Boris Banovic, each handcrafted piece brings an aura of style, flair, and polish. These sunglasses are very modern and very desirable, which is why we were delighted to design their new visual identity.

We opted for a simple but strong design to convey the brand's rebellious image. Borba is not only a clever portmanteau of the founder's name, but also translates to "fight" in Croatian. We wanted our design to reflect that. 

We took a Metropolitan typeface and trimmed it down, with a heavy emphasis on monospace. The resulting wordmark made excellent use of the negative - simple, but effective. 

Borba was happy with the final design, which communicated their nonconformist image. We continue to work with them, delivering crisp, clean, and cool designs each time. 

borba
borba_boris_banovic_3
borba_boris_banovic_19
borba_boris_banovic_17
borba_boris_banovic_13
borba_boris_banovic_11
borba_boris_banovic_12
borba_boris_banovic_10
borba_boris_banovic_9
DSC_2075
DSC_2089
DSC_2160
borba_boris_banovic_7
borba_boris_banovic_1
borba_boris_banovic_20
borba_boris_banovic_21

Selected Works

XoinkVisual identity

The Rebel GinPackaging

O'HaraVisual identity

Meat the kingVisual identity / Packaging

Ožujsko Pub MaksiVisual identity

TeeshenaVisual identity / Packaging

MedenkoVisual identity / Packaging

Dida DujePackaging / Illustration

Ruksak pun kultureVisual identity

MedveščakVisual identity

RešetkaVisual identity

JGL ReportsEditorial design / Illustration

EnikonVisual identity

Ministry of HealthVisual identity

Kralj kobasaVisual identity / Packaging

KalypsoVisual identity

BoškinacPackaging

QVisual identity

IndigoVisual identity

Logo collectionLogo collection

Boškinac wineWine label

BorbaVisual identity

AlgebraVisual identity

Jazz & WineVisual identity

JGL signalizationSignalization