Client: FABULAR agency
Algebra is the leading private education institution in Croatia. Its educational programs are attended by more than 15,000 students annually. The brand story was created to inspire Algebra's students to discover what they love to do and to excel in doing it. In one word, we call this process "spark" because the idea of lighting the spark contains emotion and an association with intelligence, light, and the desire for excellence. This is further highlighted by the new slogan: "Be excellent at what you love doing. Light the spark."
Based on brand strategy from Fabular, Studio Sudar has created a new visual identity for Algebra. The logo represents a stylized letter A that reminds us of the pages of an open book, symbolizing learning, continuous growth and progress, and because of its color, energy, passion and spark. The new visual identity has been creatively applied to a variety of applications and to the interior of the campus, thus reviving the brand.
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