Svarog is premium vodka from Badel 1862. The name comes from Slavic mythology and refers to the god of fire and sky, creator of all things in heaven and earth. When marketing agency Amodomio, approached us to help them with visual identity and packaging we instantly had a vision as to how Svarog should look. We wanted the illustration to be elegant, sophisticated. And most importantly we wanted it to be mystical since, ultimately, the brand’s slogan informs us that Svarog is a vodka tailored for gods. The new visual identity came alive throughout all materials, from packaging to various promotional online and offline materials.