Visual identity

MINISTRY OF HEALTH

The Ministry of Health invited us to help them with a new visual identity. At first, we were a bit scared of this project since the visual rules and regulations of state administration bodies had to be respected.
The primary point in the creation of a visual identity already existed in "For health. Together." From there we created a logo with human silhouettes which manifest into the shape of a heart.
We have also designed a series of logos for special preventative programmes. The idea was to create unique symbols showing different expressions of human organs for different programme. In the development we were assisted by Maro Pitarević (Hotdog agency) and Vlatko Pejić (Cirkus agency). The final slogan "For health. Today." that was inspired by Ministry of Health’s existing one, also makes reference to the importance of preventive tests, which need to be made today.

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