Kralj Kobasa (eng. King of Sausages) is a new culinary destination where all foodies have the opportunity to enjoy a casual bite and try different kinds of sausages. We created a brand (visual identity and branding) for Kralj Kobasa with our team of co-workers; copywriter Maro Pitarević, interior designer Filip Gordon Frank, photographer Žana Soče, and chef Mate Janković. Boxes for fries and sausage packaging were made simple just by using natural paper and one colour print.
While creating a visual identity we wanted the logo to be consistent with the naming so we created king's moustache in the shape of sausages. In this way the logo exudes humour and charm and also suggests the same feeling also accompany guests.