Indigo is a concept store which represents brands that successfully transform everyday ‘basic’ into ‘luxury’ essential. All fashion garments are made from the finest cotton, cashmere, and silk.
When creating the visual identity the idea of the logo was to unite all letters to present the unity of all brands you can find in one place. The typeface we used for the logo is Multicolore. All materials are printed in one specific indigo blue colour.
Photo credit by: Domagoj Kunić.